The Sock Drawer Team
Meet the people behind the socks! Our team of dazzling sock fairies is here to help you find the perfect pairs to brighten your day.
Founder & CEO
Brooke is the spirit of our team. Not only has she brought together a talented, creative team, but she’s united countless customers around the world into one big happy sock family! She finds inspiration in her amazing husband and kids, in making beautiful music on the piano, and in socks! Aside from work, you might find her sipping on a craft brew or local wine, playing with her golden retriever, Rocket, spending time with family and wearing great socks. Obviously.
Director of Marketing and Operations
Casey is our marketing maven, most senior sock fairy and our all-around awesome boss lady. Between running the website, helping our team through challenges and appearing in the occasional sock photo shoot, we’re not really sure how she does it all! Maybe it has something to do with her infectious positivity and drive to make The Sock Drawer awesome! She finds inspiration in her lovable dog Kayla, her husband, Jimmy, and their young daughter.
If you need an energy bump, just have a talk with Cindy, the manager of the sock fairy realm. She’ll motivate you to keep everything running smoothly and make you laugh as you hop back to work! This sprightly woman is tough, too: She can weld, drive a forklift and blow glass! When she’s not working to create a supportive, open environment for our team and our customers, Cindy thrives outdoors under the sun or the stars.
Director of Digital Strategy
Kurt is our man behind the curtain, and sometimes we’re not really sure what he’s doing back there, but we know it involves dancing around in awesome socks. We call him when the website breaks, or when we want to do something cool without breaking it. He’s always there for us with an answer and a reassuring smile. When he’s not traveling with his wife and daughter in their Airstream, he’s helping us reach new milestones and new customers online.
Jimmy is the one who designs our website, takes our beautiful lifestyle photos and in general, designs almost everything that gets designed for The Sock Drawer. Husband to Casey, Jimmy is the kind of guy who helps in any way we need him to, and not just because Casey and Brooke would throw socks at him if he didn’t. When not working, he spends time enjoying the Central Coast with Casey, their daughter and their dog, Kayla.
You know how there are some people you can rely on to really get it, who always have the right thing to say that dazzles you? That’s Ashley. She came to San Luis Obispo to attend Cal Poly and never left. Her husband and kids joke that she never wants to be anywhere else. A tireless cheerleader of The Sock Drawer and all of its quirky sock fairies, she coordinates products and keeps things running smoothly for our team.
Copywriter and Social Media Coordinator
Jennifer is our copywriter extraordinaire, tucked away at her computer quietly crafting puns and resisting the urge to post too many cat socks on our social media. She may be a crazy cat lady, but she always gets the fur off her clothes before she handles socks. This self-declared nerd loves video games, the St. Louis Cardinals and planning her next tattoo, but she mostly spends her time thinking about which craft beer to drink after work.
E-Commerce Fulfillment & Customer Care Specialist
When Jessica isn’t busy fulfilling orders, taking great care of customers on the phone or perfecting her yarn bow technique, she can probably be found browsing our many animal socks, adding styles to her personal menagerie. A nature lover and trained biologist, she’s so kindhearted and detail-oriented that she’s beloved by both our team and our customers. She also is pretty much a walking ad for The Sock Drawer, always rocking the latest styles like a pro!
Retail Sales Associate
It’s hard not to feel uplifted when you spend a moment with Jimi in our downtown shop. He uses his creative knack, penchant for great design and eye for fashion to help each shopper find the pairs that fit them perfectly. When he’s not getting a kick out of customer reactions to our silliest socks, he’s a Cal Poly journalism student who digs video games and cuddling with his cat, Tsuki. And wearing the best socks in town, of course!
E-Commerce Fulfillment & Customer Care Specialist
Josette is the best both on and off the clock. She’s the person you want helping, who approaches each little detail thoughtfully, and she’s the one you want to take a break with because she’s hilarious, whip-smart and just a pleasure to know. A California transplant, Josette says she’ll never lose her “305” Miami spice. Accordingly, she loves to dance, hang with her cool husband and kids and inject her upbeat energy into our team!
Retail Sales Supervisor
McCall says it’s the little things in life that make you happy, and maybe that’s why she does a little bit of everything! When she’s not helping our sock fairies and our customers at the shop, she loves reading, weightlifting, animals (especially dogs, goats and cuttlefish) and visiting the forest or the beach. This Cal Poly grad's eclectic, sparkling personality always shines through, and she hopes all our shoppers find a bit of happiness in their little sock packages!